
The Xperia Zx lineup of devices have always received positive rating from both reviewers and consumers. It's industrial boxed up design and round aluminum power button has since then become a hallmark design of Sony's flagship devices. At IFA last week, Sony has did it again, by announcing yet another flagship smartphone this year. Unlike Samsung which does announce flagship device every 6 months, Samsung's flagship actually is catered for two markets but sony is beginning to act silly. with the Xperia Z3, they officially have 3 incremental versions of the same phone with near identical hardware and slight tweaks to the software.