Copy cats
Taiwanese PC maker ASUS made a big statement during their Computex 2016 press conference in Taipei yesterday. They introduced a whole slew of computing products in all forms and sizes and honestly, I don't quite remember a company cramming in so much of new products during a launch event. Combining their Zenvolution and ROG event, the company unleashed more than a dozen new products.While the smartphone trend has definitely affected trade shows like Computex which has previously been heavy on computer hardware, ASUS did manage to show off a number of PCs alongside their new ZenFone 3 series which is definitely the focus of the press conference as they spent the bulk of the time to explain the new features gracing their new smartphone lineup.
The overall trend with ASUS's biggest unveiling of the year seems to be catching up with the competition but they did also show off some cool innovations like Zenbo and their pure metal technology that makes metal smartphones look better by removing the weird looking antenna lines. And that brings me to the point of this article. Why hasn't Apple done the same thing.
I know it's a little premature to criticise Apple on this as the iPhone 7 is still not official yet but as leaks have shown, it looks like Apple still plans to keep the antenna lines on the next generation iPhone and as history has shown, Apple will recycle their new iPhone designs every other year. So, we might need to wait another two years before seeing an iPhone without antenna lines.