New Surface and Lumia, thoughts on the Microsoft event

The WOW factor

It is like the domino effect you know, one comes after the other and Microsoft just concluded the final chunk of hardware offerings for the year. This special October event comes after Google's keynote last week and Apple's iPhone event from several weeks back. These keynotes from tech's biggest giants has shown that the hardware/device strategy is now preceding the importance of software. Sure, software is still an important part of the experience but today, software offerings from Apple, Google and Microsoft are becoming increasingly similar and the hardware is where these tech giants can differentiate themselves from the crowd.

The thing about the Microsoft event today was that it was quite a show because it’s a long time sinc I have tuned into a keynote live about a un-leaked product. I'm talking about the pair of new Surface laptops Microsoft just announced, the Lumia 950 family and also the Microsoft Band 2 has been extensively leaked over the course of the year making it not that surprising and Microsoft didn't spend too much time talking about it. There were reports regarding the Surface tablets but those were just specifications and a sly description of the products themselves. In reality, the actual hardware part was pretty impressive.