Wednesday, January 30, 2013

Blackberry 10 Launch Event Recap, A Very Giant Step For BlackBerry

The event today started a bit late, but when it start it really started. Thorsten Heins the CEO of RIM took the stage and talked a bit about BB10. Then out of the blue he announced that starting today RIM will now be called blackberry and the whole company will now be one name. Soon after that all of the employees in the big screen are counting to 10 to launch the first 2 BB10 phones which are the Z10 and the Q10. The Z10 is the full touch device and the Q10 is the first qwerty keyboard BB10 device. The Z10 as leaked has a 4.2" screen with a 456PPI. Then they talk more about Blackberry Flow which is how you navigate throughout the new OS.

In the nick of time they change to talking about the work features of blackberry 10 which is encryption and you can change to 2 modes like work and personal. Then came the juicy bits which is about BBM, and as the previous rumors pointed BBM will now support video calling and also screen sharing which could be very useful in the enterprise level. Then out of the blue Thorsten Heins announced that Alica Keys will be BlackBerry's new Global Creative Director. 

Additionally, BlackBerry is also planning to upgrade all the existing playbook's with BB10 sometime in the future. With the launch of the Z10 they also showed of quite a number of accessories like cases, bluetooth speakers and external battery chargers. Thats pretty much what Blackberry had to say at the launch of the new platform. Stay tuned for the coming days for some more BlackBerry 10 content as well as a few editorials.
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