Wednesday, January 30, 2013

Nokia Is India's Most Trusted Brand For 2013

Last week when Nokia announced their quarterly earnings they finally posted a profit. Now according to the study by The Brand To Trust in india for 2013, Nokia became the most trusted brand in india for 2013. This position has been kept by them for the third consecutive year. This is important to have because in developing regions like India nokia phones could sell quite good.
The Brand Trust Report, India Study, 2013 (BTR 2013) is the third in its series and this year the report lists India’s 1100 Most Trusted Brands from 211 categories. The report is a result of a comprehensive primary research based on 61 attributes called the Brand Trust Matrix. The research conducted among 2505 influencer-respondents from 16 cities, generated more than 3 million datapoints from 13000 hours of research.
Source: WMPoweruser
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