Worldwide Tablet Market To Hit 100 Million Units Shipped This Year

Ever since the iPad launched in 2010 it is still the most popular tablet around despite Android dominating the mobile phone world. API Research reported that the worldwide tablet market will hit an important milestone this year by shipping over 100 million tablets this year. Their estimate is based on their Q2 findings which shows 25 million tablet devices shipped in the second quarter. That number represents a 77% YoY increase and a 36% substantial pick up from last year. In Q2 the iPad accounted for 69% of the total tablet sales. The second biggest chunk of the market share in Q2 was took by Samsung with 8.1% and in third is Asus with 4%. RIM managed to take 1% of the market share which shows a decline. The iPad's average selling price has dropped and they blame the 1 million iPad 2 shipped to the US education customers for a lower price. The average price have dropped 4% quarterly and 19% YoY. The amount of iPad's sold by Apple in Q2 which is 17 million is close to the total amount of tablets sold in 2010. 

PRESS RELEASE 
OYSTER BAY, N.Y.–(BUSINESS WIRE)–The April to June quarter of 2012 set a new record for media tablet shipments reaching nearly 25 million units with total shipments growing 36% quarter-over-quarter (QoQ) and 77% year-over-year (YoY). Apple iPad shipments represented nearly 69% of worldwide volumes for the period, according to a preliminary assessment of vendor share by market intelligence firm ABI Research. Gains in the quarter also came from Samsung (8.1%) and ASUS (4.0%), while RIM (1.0%) experienced the most significant decline. Shipments of Dell and LG ceased in the period as both companies retrench for future tablet offerings. Worldwide shipments of media tablets are expected to exceed 100 million units in 2012.

“Most impressive about Apple’s 17.0 million tablet shipments in 2Q’2012 was it nearly matched 2010 total worldwide shipments of 17.3 million for all vendors,” says Jeff Orr, senior practice director for mobile devices. Company representatives noted that nearly 1 million of its iPad 2 devices were shipped to US education customers during the period, which contributed to the company’s growth but also its continuing average selling price (ASP) decline. ABI Research estimates a 4% drop in ASP for the company QoQ and nearly 19% YoY.

Despite shipment restrictions imposed on Samsung, the Korean manufacturer maintained its second-place share for 2Q’2012, followed by Amazon and ASUS. New vendors and products are entering the fray during the second half of the year, including tablets from Google and Microsoft. ABI Research expects the new products to impact share – both positively from Google Nexus 7 and negatively from Microsoft’s Surface tablets – of Google’s Android OS used on most tablet models. “The tablet market is on track for 102 to 110 million shipments worldwide for full-year 2012,” adds Orr.

Generally thought of as mobile computing devices, the majority of tablet shipments only contain Wi-Fi support, which restricts device use to homes, facilities, and public hotspots. In 2Q’2012, less than 27% of new shipments included a mobile broadband (3G/4G) modem module, down 12% YoY. A more competitive marketplace and consumers looking to keep personal expenses down have contributed to this trend.

Source: Phonearena 
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