Thursday, August 23, 2012

Nokia And A Few Other Big Companies Created The In-Location Alliance

Indoor navigation has always been a very cool thing to have but the problem is the service is unavailable in many regions. Take for example google maps has an indoor navigation feature which uses GPS but is not so accurate and it does not have some locations which are obsolete. Nokia has always been bringing out some very compelling navigation apps like Nokia Drive, Nokia Commute and many more. Ever since they acquired NAVITEQ they have been emphasising on navigation based apps. They wanted to create an industry standard from their mapping system. Last year they said that they were going to reach out to service providers and chip makers in hope to merge this with Wi-Fi networks, and includes the Location Extension protocol in BT 4.0. They hope to come up with a common standard for indoor triangulation or mapping within 18 months or so. Now the alliance is formed as the Accurate Mobile Indoor Positioning Industry Alliance called In-Location. 22 big companies is in this alliance including Samsung, Sony and Qualcomm. Patrick Connolly from ABI Research commented on the venture:
The indoor location market sits on the cusp of a wave, with the market set to reach a significant number of installations in 2015-2017. With a huge number of proprietary technologies vying for position, the establishment of the In-Location Alliance can encourage innovation, lower costs and, ultimately, widespread adoption of standard based technologies and solutions.
The first pilots will begin this year and the technology will see commercial implementation on mobile devices as soon as next year. This will be truly an innovation to wait for. 
PRESS RELEASE
Accurate Mobile Indoor Positioning Industry Alliance, called In-Location, to promote deployment of location-based indoor services and solutions

Espoo, Finland - The In-Location Alliance was launched today by 22 companies across industries to drive innovation and market adoption of high accuracy indoor positioning and related services. 

Accurate indoor positioning opens up plenty of possibilities for new mobile services. For a consumer this could mean, for example, receiving directions to the right products and personalized product promotions in nearby shops; using real-time navigation inside a building; finding the precise location of assets and people; and even increasing security in emergency situations. For facility owners and local service providers this could enable, for example, increased local customer identification; enhanced product placement; and better customer satisfaction by deploying resources when and where needed. 

The Alliance will focus on creating solutions offering high accuracy, low power consumption, mobility, implementability and usability. It will create an ecosystem that stimulates innovation, enhances service delivery, and accelerates the adoption of solutions and technologies that optimize the mobile experience. 

Founding members include: Broadcom, CSR, Dialog Semiconductor, Eptisa, Geomobile, Genasys, Indra, Insiteo, Nokia, Nomadic Solutions, Nordic Semiconductor, Nordic Technology Group, NowOn, Primax Electronics, Qualcomm, RapidBlue Solutions, Samsung Electronics, Seolane Innovation, Sony Mobile Communications, TamperSeal AB, Team Action Zone and Visioglobe. 

Alliance members will pilot the most promising services and use cases from a business and solution point of view. The other important task for the Alliance is to ensure a multivendor environment by promoting open interfaces and a standard-based approach. 

Alliance members are encouraged to execute their own pilots and present their data to the Alliance. The primary solutions will be based on enhanced Bluetooth® 4.0 low-energy technology and Wi-Fi standards using relevant existing or coming features of those technologies. These technologies are commonly used in mobile handsets and are thus a natural starting point for the Alliance's efforts. 

Pre-commercial pilots and business model verifications will start in 2012, while 2013 is expected to bring mobile handset-based implementation enabling the first consumer applications in the indoor mobile environment. 

The Alliance says: "The aim of the In-Location Alliance is to act as a pioneer opening up new business streams for indoor environments. Indoor positioning is the next frontier of mobile services, offering great opportunities to enhance consumer experiences. For the benefit of enterprises, the Alliance will drive a world-wide indoor positioning system for use in major venues. Our pilots, along with technical evaluations, are paramount for driving rapid market adoption." 

Patrick Connolly from ABI Research says: "The indoor location market sits on the cusp of a wave, with the market set to reach a significant number of installations in 2015-2017. With a huge number of proprietary technologies vying for position, the establishment of the In-Location Alliance can encourage innovation, lower costs and, ultimately, widespread adoption of standard based technologies and solutions." 

About the In-Location Alliance 

The In-Location Alliance was formed by 22 Member companies, including Broadcom, CSR, Dialog Semiconductor, Eptisa, Geomobile, Genasys, Indra, Insiteo, Nokia, Nomadic Solutions, Nordic Semiconductor, Nordic Technology Group, NowOn, Primax Electronics, Qualcomm, RapidBlue Solutions, Samsung Electronics, Seolane Innovation, Sony Mobile Communications, TamperSeal AB, Team Action Zone and Visioglobe. The In-Location Alliance is open for any industry member, who is ready to further investigate business opportunities in indoor location based services and see value and benefits in industry collaboration.

Source: Phonearena And TheVerge 
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